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  • Ruth, Photography by BWRM

Force for Good movement

For decades, the Dalai Lama has travelled the world, meeting with people from a wealth of countries who differ greatly in their background, social status and viewpoint, bringing them his own individual wisdom and compassion. In his encounters with everyone from the inhabitants of shantytowns to heads of state, the Dalai Lama saw similar problems in set of values and a disregard for the environment that could lead to global catastrophe and governments in paralysis.


Now we have built up a profound knowledge of the world we live in today, as well as a vision for a better future. Challenging what we see as a general mixture of cynicism and self-interest, offering a radically different perspective and a vision that can be assimilated by people around the globe. From cultivating ideological and national boundaries, to creating an economic system that applies principals of fairness and which values fulfilment, focusing on what is urgent and why it should matter to each of us.


This trend examines ambitious formats for redressing humanity's environmental impact.


In our new age of radical change, now is the time to take action... Learn a lesson or two from the Dalai Lama or even from the Fashion industry....BE a "Force for Good".



Consumers fight back against ignorance and exploitation with a culture of kindness and principled purchasing power, be an agent of CHANGE.


"Reversible Design" systems, biodegradable materials and 'beneficial by design' products traits lead the way. Choose Off-cuts, Second life, Recycle and Up-cycled products.


Traceability is vital. Make products without making problems.



Ask yourself before you purchase:

- Has this product had a previous life as something else?

- Can I responsibly dispose of this product?

- What will happen to it when I do?

- Will something else be made from it?

- Will I be able to find out where it ends up?


These questions are now more important than ever!


Easy ways to be part of this new way of living and purchasing is by look at the products impact, look at Fair-Trade made, be ethical, sustainable and recycle. Embrace imperfections. Own less.


Hope my guide helped and made you think on how you can make a small impact on tomorrow.


Love & Peace

Ruth x





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